James is a keen herdwick sheep breeder, and has also campaigned for the Lake District becoming a World Heritage Site.
‘People think you are soft in the head if you tell them your thing is breeding sheep. But that's what we do, and that's what made this landscape.
It's a good way to live and I want to keep our little bit of it going. I love this place, it landscape, its people, and, yes, its sheep, more than anything. Helping in however small a way to keep it going feels to me like a life well lived.’